Did you know that every WooCommerce store loses money in the checkout?
No?
Or maybe you suspect it — but you can’t quite prove it?
Then keep reading.
Especially if you’re using LiteSpeed and an optimization plugin.
The checkout is the most sensitive moment in the entire sales process.
This is where interest turns into revenue.
And this is exactly where customers abandon.
The reasons seem obvious:
Too expensive.
Too complicated.
No trust.
Missing payment methods.
But one cause is almost always invisible.
Performance.
WooCommerce can show you that abandonments happen.
But it will never tell you why.
That’s why optimizing the checkout often feels like gambling.
And good salespeople don’t gamble.
They eliminate causes.
Many store owners invest enormous effort into traffic:
SEO.
Ads.
Social media.
Retargeting.
Visitors arrive.
But if the checkout technically underperforms,
all that effort evaporates at the final step.
The checkout becomes a blind spot.
A technical cause doesn’t necessarily mean an obvious error.
No 500 errors.
No broken forms.
Instead:
Subtle loading behavior.
Delayed reactions.
Micro-latencies.
Unnecessary server execution.
Just enough friction to create doubt.
Just enough delay to trigger abandonment.
If you use LiteSpeed and the LiteSpeed Cache plugin, you probably enable:
- Optimization
- Page Cache
- Database Cache
Those features produce impressive results.
But not in the checkout.
There is no page cache there.
All optimizations don’t apply.
The checkout reveals the store’s real server performance.
And suddenly, previously masked performance problems surface.
So if performance is a possible cause of abandonment,
how do you optimize a part of the store
where classic optimization mechanisms don’t even apply?
The WordPress repository offers no plugin for that.
Why?
Because the real issue runs deeper.
WordPress loads everything.
Everywhere.
Every plugin.
Every hook.
Every query.
Even in the checkout.
Even admin-only plugins are initialized.
Even code that will never be used there.
That’s maximum flexibility.
And maximum overhead.
Many users install plugin after plugin.
Then aggressively optimize.
And still wonder why it’s not enough.
The uncomfortable truth is this:
They optimize symptoms,
not the cause.
The pragmatic answer would be:
Use fewer plugins.
But what if you actually need them?
What if WooCommerce itself can’t solve the problem?
What if no optimization plugin can solve it?
Is this a dead end?
Or are we overlooking something fundamental?
Do you believe this structural problem can be solved — even though WordPress itself causes it? What do you think the solution could be?